Prof. Alan Tratner
PROFESSOR OF ENVIRONMENT & ENERGY
Alan helped establish the first Earth Day, served on staff of Environmental Quality Magazine, and participated/contributed to the First Int'l United Nations Conference on the Human Environment, in Stockholm Sweden in 1972.
He went on to found EEG and Green2Gold, formed on EarthDay 1970 and became 501 c 3 in 1972. EEG has its Star Projects Green2Gold for Sustainable Economic Development, Making the Transition to Sustainability and the Inclusive Green Economy, Responsible Solutions, the Small Business Entrepreneurship Center, and the TECHBREW Multi-Dimensional MEGAMIXERS.
Mr. Tratner was the president of the non-profit Inventors Workshop Intl (IWI est.1971) and Entrepreneurs Workshop. He is a prolific inventor in renewable energy and transportation, and a serial entrepreneur who has helped over 100,000 social impact entrepreneurs for nearly 50 years. Alan has conducted over 4,000 workshops and seminars around the globe, from Stanford University to Moscow, Russia. He is a former Professor of Environment and Energy.
Alan created and managed the U.S.S BA's Santa Barbara County Small Business Development Center, and is a SCORE counselor. Alan has been dubbed the "Minister of Ideas" by the media, and has appeared on, and been featured in most of the leading media of our time, from CNN, CNBC, Oprah, Good Morning America, The Today Show, Tomorrow Show, NPR, Wall Street Journal, Time, Business Week, Newsweek, USA Today, Sustainable Industries, Fortune Small Business, INC, etc., to numerous radio programs, and newspapers. He was the co-host of the nationally syndicated `New Venture Money Show' and `Inventors Workshop on the Air 'featured on the Business Radio Network in 90 USA cities.
Mr. Tratner was the Editor in Chief of Energies Journal of the Solar Energy Society of America, publisher of the Geothermal Energy Magazine and Geothermal World Directory, was Executive Director of The Geothermal Energy Association, and Green Retailers Association, and was director of the Green Business Conferences, created the first national Eco Inventors and Entrepreneurs Workshops, and the New Environmental Technologies Exhibits at Eco Expo's across America during the 1990's. Alan & Lielle Arad, President of EEG, conduct `The Sustainable Planet and the Total Vantage Point' presentations. Alan completed in 2021 the California Climate Resources Guide on Mitigation, Adaptation and Resilience for the state.
Alan has received numerous awards and recognitions, ranging from the White House to governors, mayors, and in 2012 Alan was inducted into the International Green Industries Hall Of Fame and Honor for his Lifetime Achievement.
